Expert-level trade marketing, category strategy, and sales support for emerging better-for-you CPG brands — without the overhead of a full-time hire.
Every engagement is tailored. Whether you need a full trade marketing overhaul or targeted support for a specific retailer push — we plug in where it matters most.
Promotional strategy, ROI analysis, promo calendars, retailer planning, and event evaluation. We build the system that makes every trade dollar work harder.
Fractional AvailableShelf strategy, assortment optimization, competitive positioning, and planogram support. Win at the shelf before the shopper even reaches for the product.
Project-BasedBuyer presentations, broker management, sell sheets, and retailer pitch preparation. Show up to every buyer meeting with a clear, compelling case.
Fractional AvailableTeam capability building, tools, and process design. From trade marketing fundamentals to advanced analytics — we build the internal expertise your brand needs to scale.
Workshop FormatEmbedded, ongoing support — acting as your fractional trade marketing leader without a full-time hire. Strategy, execution, and accountability in one.
Most PopularNo six-month ramp-up. No bloated retainers. We move fast because emerging brands can't afford to wait.
We start with a full audit of your current trade strategy, spend, and retailer relationships. You get a clear picture of what's working and what's bleeding money.
We build a focused, ROI-driven plan aligned to your retailers' calendars, your margin structure, and your growth targets — not a generic playbook.
We work alongside your team and brokers to execute promotions, prep buyer meetings, and hit velocity targets — with accountability at every step.
Every promotion gets a post-event debrief. We track lift, ROI, and velocity trends so the plan gets sharper with every cycle.
We work best with founders and operators who are serious about retail — and serious about not wasting trade dollars getting there.
$1M–$20M NSV brands in natural, conventional, or club channels that need expert trade support without a full-time budget.
Mission-driven founders building clean-label, functional, or BFY products who want their trade strategy to match their brand ambition.
Marketing and sales teams that need external trade expertise to upskill, fill gaps, or accelerate a key retailer push.
"Most emerging brands promote more than they should and measure less than they must. We fix both."
Book a free 30-minute discovery call — or grab our Free Trade Marketing Tool to start optimizing your spend today.
Expert-level trade marketing, category strategy, and sales support for emerging better-for-you CPG brands — without the overhead of a full-time hire.
Every engagement is tailored. Whether you need a full trade marketing overhaul or targeted support for a specific retailer push — we plug in where it matters most.
Promotional strategy, ROI analysis, promo calendars, retailer planning, and event evaluation. We build the system that makes every trade dollar work harder.
Fractional AvailableShelf strategy, assortment optimization, competitive positioning, and planogram support. Win at the shelf before the shopper even reaches for the product.
Project-BasedBuyer presentations, broker management, sell sheets, and retailer pitch preparation. Show up to every buyer meeting with a clear, compelling case.
Fractional AvailableTeam capability building, tools, and process design. From trade marketing fundamentals to advanced analytics — we build the internal expertise your brand needs to scale.
Workshop FormatEmbedded, ongoing support — acting as your fractional trade marketing leader without a full-time hire. Strategy, execution, and accountability in one.
Most PopularNo six-month ramp-up. No bloated retainers. We move fast because emerging brands can't afford to wait.
We start with a full audit of your current trade strategy, spend, and retailer relationships. You get a clear picture of what's working and what's bleeding money.
We build a focused, ROI-driven plan aligned to your retailers' calendars, your margin structure, and your growth targets — not a generic playbook.
We work alongside your team and brokers to execute promotions, prep buyer meetings, and hit velocity targets — with accountability at every step.
Every promotion gets a post-event debrief. We track lift, ROI, and velocity trends so the plan gets sharper with every cycle.
We work best with founders and operators who are serious about retail — and serious about not wasting trade dollars getting there.
$1M–$20M NSV brands in natural, conventional, or club channels that need expert trade support without a full-time budget.
Mission-driven founders building clean-label, functional, or BFY products who want their trade strategy to match their brand ambition.
Marketing and sales teams that need external trade expertise to upskill, fill gaps, or accelerate a key retailer push.
"Most emerging brands promote more than they should and measure less than they must. We fix both."
A 30-minute discovery call is free and always worth it. We'll tell you exactly where we can help — and where you might not need us yet.
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